franchise

How does franchise marketing work?

Franchise marketing is a term that refers to a type of marketing in which franchises are promoted, it is not just about promoting, it is also about building brand awareness and gaining sales through it. Brands enlist the help of marketing experts or to be more specific, a franchise marketing strategist to plan their marketing strategy. Now, to get a basic understanding of franchise marketing, one should know the concept of a franchise.   What is a franchise? A franchise is an extension of an already existing business in a new location with the same business model but with new investors and by this description we can already think of a great many businesses that have expanded themselves in new markets with the help of the franchise model. In such a business model, the original

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